Web Analytics And Conversion Optimization
Trakken works with a great variety of different companies in the fields of e-commerce, media, finance, travel, telecommunications and consumer products. Trakken provides services for nearly all types of online businesses including international travel companies, global publishers and innovative startups. The consulting team has built on the experience gained from numerous projects with various clients and will gladly advise you on projects in the fields of web analytics and conversion optimization.
The specialization in both core areas combined with efficient processes provides for a comprehensive consultation – something that isn't always first priority for other companies. Complex implementations of web analysis tools with customized code modifications, regular evaluations of user patterns with recommendations for action, as well as workshops for defining KPIs for various areas of a company in consideration of the hierarchies and departments are an everyday part of business when it comes to web analysis.
In the area of conversion optimization, the consulting team works closely with designers and developers. Working on projects with customers together as a team, landing pages, navigation behavior and the purchase process are analyzed and then optimized with systematic A/B testing. More than 4,000 tests provide comprehensive data for the purposes of conversion optimization. Contact us if you would like to receive a custom quote!