Founder And Managing Director
Trakken was founded in 2008 by former Google employees Timo Aden and Lennart Paulsen. Both founders have extensive experience in the many areas of online business through their involvement in numerous consulting projects.
Before founding Trakken, Timo Aden worked for Google Germany, where he was in charge of the Google Analytics web analysis tool in the DACH (German-speaking) region and Scandinavia. He was assisted many well-known companies with implementing Google Analytics and the analysis of their KPIs. Timo Aden has participated in many conferences including SMX; the Conversion Conference, and DMEXCO and has authored one of the standard works in German on web analytics, Google Analytics - Implementieren, Interpretieren, Profitieren (Google Analytics: Implement, Interpret, Benefit).
Before the founding of Trakken, Lennart Paulsen worked for Google Germany as a consultant for Google AdWords. Lennart Paulsen has helped many large companies in media and entertainment to optimize their online marketing activities and websites. He has also given lectures at many conferences, making him a well-known expert in field of conversion optimization.