TOOL SELECTION - Defining Requirements And Selecting Technology
Not all websites are the same, and not all web analytics tools have the same features. Whether for e-commerce, publishing, lead generation, or other concepts, choosing the right tool is essential for data-driven companies that use KPIs to manage websites, marketing activities, and business ventures. Google Analytics, Webtrekk, or Adobe SiteCatalyst – each tool has its own strengths and weaknesses.
Trakken shows you all the pros and cons of the various tools to provide a complete market overview. The goals of the company are discussed together during a workshop. Topics that are discussed in-depth include specific KPIs, data privacy, scalability and cost, and an overview of the appropriate web analytics tools is generated based on a scorecard. Trakken guides you through the entire process, from the initial market evaluation to the creation of requirements lists, all the way to negotiation and selection of web analytics tools.
Web analytics tools are usually used over the course of several years, making the right choice very important from the start in order to create a model of all relevant KPIs. Feel free to contact us should you have any questions or if you would like us to prepare a custom offer.