The position of Trakken in the market environment is manifested by several selected partnerships with other established companies and tool providers. We believe that few but intensive partnerships are the right way to provide for our customers with perfect and independent advice at the same time.

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The free version of Google Analytics is offered by Google without any support. The entire support for this product is outsourced by Google to an international network consisting of a few partners - the Google Analytics Certified Partners. Trakken has been part of this network since 2008 and had to prove and pass through various qualifications in order to achieve this status. As a customer, you will benefit from the cooperation with Trakken from deep insights and our direct linkage to Google.


Optimizely is one of the fastest growing conversion optimization tools. The comprehensive possibilities with simultaneous intuitive service are a guarantee for a successful use. We have been cooperating with Optimizely for a long time and are one of the few 3-star partners in Germany. As an official reseller, we also offer separate tool licenses in addition to our full-services. With our certified consultants and developers we can advise you successfully on complex projects as well. If you have any questions regarding the product or our services, please contact us at any time.


The Digital Analytics Association (DAA) is an organization from the USA which operates as the association of the world's web analysts. International standards are defined and established here. For example, the web analysis conference eMetrics was initiated by the DAA. Trakken is a member of the DAA and is linked to an international network of web analysts. In addition, all Trakken Consultants are DAA-certified and have acquired the DAA's Web Analysis Certificate through examinations.


Hamburg@Work is an association that promotes and supports the digital economy in Hamburg and the surrounding area. So there are various events about the Internet and online marketing topics in which Trakken participates as an active supporter of this organization. This is for networking and further education. Within the framework of a media partnership, Hamburg@Work supports Trakken's Google Analytics conference Analytics Summit. In the CloseUp series, Hamburg@Work presents Hamburg Internet companies - including Trakken.


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