WITH TECHNOLOGY TO DIGITAL COMPANY
Through technology venture partners such as Google and Adobe or development of own tools, Trakken provides a large experience in Digital Marketing Tools and counsels companies about the selection, implementation and use in the team
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Trakken ‘s Digital Data Platform for aggregation, visualization or converting of data from different tools to create an overview of all relevant information.
As a Google partner, Trakken assists companies with the implementation and usage of Google Analytics as a Digital Analytics platform.
As an official partner and reseller of Google Analytics 360, Trakken sets the implementation and takes care of an optimal usage of Google’s premium product with many functions in the company.
Flexible integration and management of external tools on the own website. Trakken adopts the implementation and maintenance of the tag management solution.
DoubleClick is the solution for efficient media management and modulation of performance marketing. The platform offers different tools which are closely connected. Trakken is official DoubleClick-Partner for agencies and advertisers.
Implementation of implementing projects, analyses, and training for Adobe’s Enterprise-Solution for Digital Analytics. Trakken is official partner and reseller for Adobe.
BigQuery for raw data export from Google Analytics or as well reduction and connecting big data volume through Google’s scalable backend. Trakken, as a BigQuery-Partner, supports the implementation.
Trakken, as a 3-star Optimizely partner, develops and carries out optimization concepts for A/B- and multivariate testing or personalization.
Trakken advises companies as an independent partner on technical selections for Digital Analytics and Conversion Optimization. From requirement workshops to selection processes to implementation and continuous usage – Trakken offers a wide range of different services for these tools.
As a full-service provider, individual modules like implementation or workshops can be actualized as well as large international projects with analytics-outsourcing adopted. Individual concepts respond to specific requirements and develop customized solutions.