ENTERPRISE DIGITAL ANALYTICS SOLUTION FROM ADOBE
As an official partner of Adobe, Trakken actualizes the implementation of Adobe Analytics for companies to capture data from websites, apps, and many more touchpoints. With training, workshops or even full-services, Trakken supports the optimal use of technology in the company.
In order to analyze user behavior and market efficiency, all campaigns' touchpoints need to be made measurable through websites, apps, and campaigns. Trakken actualizes the implementation of Adobe Analytics so that the technology is delivered ready-for-use.
Analysis of the data and evaluations to identify problems, patterns, and potentials from which concrete recommendations for the optimization of digital marketing and the products are derived.
Adobe Analytics can be implemented on all devices, including desktop and smartphones. Through the central aggregation of data, the entire digital customer journey can be visualized, analyzed and optimized.
As an official Adobe Solutions Partner, Trakken supports the technical implementation and use of Adobe Analytics. Through an individual roadmap, the entire process is planned from implementation to training and functional use to accompany companies on the way to the Data Driven Company.
Adobe Analytics is an extensive platform which is part of the Adobe Marketing Cloud. With the Analytics solution, all digital touchpoints of the users can be collected with the company uniformly and aggregated in a central platform, in order to execute cross-campaign -device analyzes.n.
Adobe Analytics is an enterprise solution for sophisticated companies to systematically optimize the product and marketing by analyzing data.