DOUBLECLICK DIGITAL MARKETING

TECHNOLOGY FOR EFFICIENT PERFORMANCE MARKETING

Suite

DOUBLECLICK DIGITAL MARKETINGSUITE

The solution for agencies and companies for media management and the modulation of performance marketing.

Professional management of campaigns and process automation - DoubleClick Search is the technology for agencies and companies to optimize search engine marketing.

Campaign Management

Automized Establishment of Ads on the basis of rules

Bid Management to optimize profitability

Scalable technology with high availability

DoubleClick Studio is the creative solution from Google for the creation of dynamic online marketing advertising media. Rich media ads for desktop, tablet, or mobile can be easily created by using simple templates and linking to product feeds.

Create Rich-Media advertising medium

Integration of product feesvon Product Feeds

Direct linkage with DCM

Scalable Technology

Programmatic Advertising with DoubleClick for efficient display marketing. Through detailed targeting of target groups, display and video campaigns can be controlled in real-time.

Professional Targeting

Cross-device dissemination

Linkage with Google Analytics 360 Suitemit Google Analytics 360 Suite

Scalable Technology

DoubleClick Campaign Manager is the central ad server for media management, delivering cross-device dispatch of advertising campaigns with extensive reports for analyzing campaign efficiency.

Scalable Technology

Cross-data Targeting

Extensive Reporting

Fraud Protection

SERVICES

PRODUCT RESELLING

Licensing of DCM, DBM or DS via Trakken as partner

SETUP + IMPLEMENTATION

Setup support and onboarding for an efficient start

TRAINING + SUPPORT

Continuous transfer of knowledge through support and training

REPORTING + ANALYSES

Dashboards, analysis and automation

GOOGLE MARKETING PLATFORM & TRAKKEN

TECHNOLOGY PARTNER FOR THE EFFICIENT USE OF THE GOOGLE MARKETING PLATFORM

The Google Marketing Platform combines the two previous platforms DoubleClick Digital Marketing and Google Analytics 360. The direct integration capabilities of each product allow companies and agencies to leverage synergies across all types of campaigns. From branding, to performance campaigns, to enterprise attribution solutions, the Google Marketing Platform provides exciting and easy-to-use opportunities for all types of businesses.

Trakken is certified for the Google Marketing Platform and, as a technology partner, supports companies and agencies in their implementation and use. All tools can be licensed through Trakken, providing technical and operational partner support right from the start.

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+49 40 - 284 53 - 6799

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