TECHNOLOGY FOR EFFICIENT PERFORMANCE MARKETING
Professional management of campaigns and process automation - DoubleClick Search is the technology for agencies and companies to optimize search engine marketing.
Automized Establishment of Ads on the basis of rules
Bid Management to optimize profitability
Scalable technology with high availability
DoubleClick Studio is the creative solution from Google for the creation of dynamic online marketing advertising media. Rich media ads for desktop, tablet, or mobile can be easily created by using simple templates and linking to product feeds.
Create Rich-Media advertising medium
Integration of product feesvon Product Feeds
Direct linkage with DCM
Programmatic Advertising with DoubleClick for efficient display marketing. Through detailed targeting of target groups, display and video campaigns can be controlled in real-time.
Linkage with Google Analytics 360 Suitemit Google Analytics 360 Suite
DoubleClick Campaign Manager is the central ad server for media management, delivering cross-device dispatch of advertising campaigns with extensive reports for analyzing campaign efficiency.
DoubleClick is Google's platform for efficient performance marketing. The DoubleClick Digital Marketing (DDM) suite is primarily comprised of DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search (DS), and DoubleClick Studio. All tools are suitable for agencies as well as companies that are performing performance marketing themselve .
Trakken is a DoubleClick Certified Marketing Partner (DCMP) and, as a technology partner, supports companies and agencies in the implementation and use of DoubleClick Digital Marketing Suite tools. DCM, DBM and DS can be licensed via Trakken, so that from the outset a partner is available for technical and operational questions.
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