TECHNOLOGY FOR EFFICIENT PERFORMANCE MARKETING
Professional management of campaigns and process automation - DoubleClick Search is the technology for agencies and companies to optimize search engine marketing.
Automized Establishment of Ads on the basis of rules
Bid Management to optimize profitability
Scalable technology with high availability
DoubleClick Studio is the creative solution from Google for the creation of dynamic online marketing advertising media. Rich media ads for desktop, tablet, or mobile can be easily created by using simple templates and linking to product feeds.
Create Rich-Media advertising medium
Integration of product feesvon Product Feeds
Direct linkage with DCM
Programmatic Advertising with DoubleClick for efficient display marketing. Through detailed targeting of target groups, display and video campaigns can be controlled in real-time.
Linkage with Google Analytics 360 Suitemit Google Analytics 360 Suite
DoubleClick Campaign Manager is the central ad server for media management, delivering cross-device dispatch of advertising campaigns with extensive reports for analyzing campaign efficiency.
The Google Marketing Platform combines the two previous platforms DoubleClick Digital Marketing and Google Analytics 360. The direct integration capabilities of each product allow companies and agencies to leverage synergies across all types of campaigns. From branding, to performance campaigns, to enterprise attribution solutions, the Google Marketing Platform provides exciting and easy-to-use opportunities for all types of businesses.
Trakken is certified for the Google Marketing Platform and, as a technology partner, supports companies and agencies in their implementation and use. All tools can be licensed through Trakken, providing technical and operational partner support right from the start.
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