PRODUCT - GOOGLE ANALYTICS

SERVICES OF TRAKKEN FOR GOOGLE ANALYTICS

OVERVIEW

TOOL IMPLEMENATION AND ARRAGEMENT

Integration of Google Analytics as a Digital Analytics platform to capture all user interactions. Trakken takes over the implementation via tag management in a full service and sets up the customized tools.

KPI WORKSHOPS AND TRAINING

Only through the consistent use of all functions in the company, a competitive advantage can be achieved. Trakken offers extensive pieces of training and courses for a knowledge transfer.

DATA LINKAGE AND ENHANCEMENT OF USER PROFILES

User-defined dimensions are used to enrich user data or other categories with additional data to form extensive profiles.

CONTINUOUS ANALYSES AND EVALUATIONS

From customer journey analysis to conversion attribution, Trakken analyzes the data, prepares reports and provides insights with detailed recommended actions.

DURING THE DIGITAL ANALYTICS USERS ARE FOCUSING ON THE FIELD OF OPTIMIZATION TO INCREASE THE REVENUE AND / OR CONVERSION RATE NUMBERS.

SERVICES

GOOGLE ANALYTICS AS A DIGITAL ANALYTICS PLATFORM

Google Analytics is the world’s most used tool for digital analytics worldwide. The ongoing advancement of the technology to a digital analytics platform makes the possibilities as well as the complexity increase even further. Trakken supports Google as an official partner in the professional implementation of Google Analytics on all websites, apps and other touchpoints.

From start-ups or medium-sized companies to an international group with extensive roll-out processes, Trakken actualizes the implementation and optimal use of all functions for companies.

ANALYSES AND EVALUATION

“All data in one platform” provides many ways to analyze data for a better understanding of user behavior and optimization of marketing. Trakken implements extensive analytics to help customers make their user experience transparent on their own website, and create evaluations of the Customer Journey through various marketing touchpoints to optimize the marketing mix with this information.

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