GOOGLE'S INTEGRATED ANALYTICS AND MARKETING SOLUTION
The Google Marketing Platform combines the two previous platforms DoubleClick Digital Marketing and Google Analytics 360. The direct integration capabilities of each product allow companies and agencies to leverage synergies across all types of campaigns. From branding, to performance campaigns, to enterprise attribution solutions, the Google Marketing Platform provides exciting and easy-to-use opportunities for all types of businesses.
Trakken is certified for the Google Marketing Platform and, as a technology partner, supports companies and agencies in their implementation and use. All tools can be licensed through Trakken, providing technical and operational partner support right from the start.