Analytics 360 is one of the core products of the Google Marketing Platform for website and app analytics. Direct integration with display and search campaigns, as well as website personalization, makes Analytics 360 the core of the Marketing Platform
Significantly higher limits, fast availability, no data sampling and a very high level of processing provide the ideal digital analytics platform for large companies
Concrete contract and detailed Service Level Agreements (SLAs) with 98% Data Security and 99.9% Data Collection Security. All details are regulated contractually.
Many features, such as Data-Driven Attribution, are available exclusively to Google Analytics 360. Access to Beta Testing - First-Mover Advantage.
Direct linking to other Google Marketing Platform tools, such as Display & Video 360 and Optimize 360 for more efficient marketing from a single source
Trakken is a Google Marketing Partner (GMP) and helps companies and agencies implement and use the Google Marketing Platform. Analytics 360 and other Google Marketing Platform products can be licensed through Trakken, providing a technical and operational partner right from the start.
