TAG MANAGEMENT AND RELIABLE INFRASTRUCTURE
Easy implementation of the tag manager code on the website to later implement and adapt tracking codes of different tools with the help of the GTM interface.
The GTM is a provider-neutral tag manager with templates for some Google tools like Google Analytics and DoubleClick, as well as several other providers.
Trakken, as an official Google Tag Manager partner, performs the implementation on the website and apps as well as the integration of various marketing tools as a full service.
Customized rules and macros can also be used to implement complex tracking requirements.
Google Tag Manager provides the reliable infrastructure for quickly delivering tags for Analytics, AdServer, or other marketing tools. The integration with Google Analytics, DoubleClick, and many other external tools allows a very flexible adaptation of tracking codes without the use of their own IT..
Trakken is a certified Google Tag Manager Partner and helps companies to implement the product on their own website or apps. Both links to Google products such as Analytics, DoubleClick, and other tools are created. The tags are adapted by customized rules and macros individually to meet complex tracking requirements.