CONVERSION OPTIMIZATION THROUGH A/B-TESTING WITH OPTIMIZELY AND TRAKKEN
Optimizely is one of the leading tools for conversion optimization and allows you to perform simple A / B tests or extensive multivariate tests to improve user experience and conversion rate. Testing on the desktop, mobile as well as on mobile iOS and Android apps with a reliable technology and statistical analysis possibilities. A clear and easy-to-use interface with preview function and user management enables efficient processes in the company and increases test execution efficiency.
Trakken is a certified 3-star partner of Optimizely and supports companies in the implementation of Optimizely as well as conducting tests to improve usability and increase the conversion rate. As a full-service provider, Trakken offers the entire process from analysis, conception, design, and programming to the evaluation of the results.
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