The professional technical solution to improve the usability and raise the conversion rate

Optimizely is one of the leading tools for conversion optimization and allows you to perform simple A / B tests or extensive multivariate tests to improve user experience and conversion rate. Testing on the desktop, mobile as well as on mobile iOS and Android apps with a reliable technology and statistical analysis possibilities. A clear and easy-to-use interface with preview function and user management enables efficient processes in the company and increases test execution efficiency.

Produkt Reselling

Optimizely can be licensed via Trakken as a certified 3-star partner. With flexible pricing models for small, medium and large businesses, Optimizely is the central solution for conducting tests as well as personalizing content to improve the user experience.


Trakken supports Optimizely users in implementing the tool in the company and creates concepts for a holistic integration of Optimizely for extensive testing and personalization. Through the professional setup and onboarding with the training of the teams, Optimizely can be fully utilized right from the start.


In addition to ongoing support, Trakken offers extensive training and workshops about the use of Optimizely in small groups or large rounds. From basic training to individual training courses and practical workshops, there are many offers for knowledge transfer in order to achieve high productivity when using Optimizely.


Individual content for users depending on targeting criteria or user behavior enables an optimal user experience. With Optimizely, you can define rules and content via a simple interface and measure the success of personalization on your own KPIs.

Trakken is a certified 3-star partner of Optimizely and supports companies in the implementation of Optimizely as well as conducting tests to improve usability and increase the conversion rate. As a full-service provider, Trakken offers the entire process from analysis, conception, design, and programming to the evaluation of the results.


Do you have any questions about Trakken, the products & services?
Contact us.

Please enter a message!

Please enter a name!

Please enter your company!

Please enter your e-mail address!

Thank you

for your Message! We will contact
you shortly.

+49 40 - 284 53 - 6799

Trakken Web Services GmbH
Zirkusweg 1
20359 Hamburg

Follow us:


News zu Digital Analytics & Optimization

Bleiben Sie auf dem Laufenden und bestellen Sie den Trakken Newsletter mit Themen wie z.B.:

Ich stimme den Datenschutzbestimmungen zu.

Bitte geben Sie eine gültige E-Mail-Adresse an!

Vielen Dank für Ihre Anmeldung!

Sie erhalten in Kürze eine Nachricht von uns.