DIGITAL ANALYTICS FOR MOBILE APPS
Whether iOS or Android, Trakken implements the Digital Analytics Tracking Code in apps to capture and visualize all user actions within the app. All insights can be used for further app developments.
The use of the app can be centrally captured with a Digital Analytics platform and linked to data from other sources. This allows the entire Customer Journey to be analyzed via several digital touchpoints in order to quickly identify new trends in user behavior.
Trakken provides various services for app tracking, from implementation and analysis to automated reporting.CONTACT
Integrate Digital Analytics tracking codes with tag management solutions in iOS and Android apps to analyze user behavior.
Evaluate and analyze the use of apps on different devices to identify problems and potential. Use of information to increase efficiency.
Link the App Analytics data to other devices to visualize the Customer Journey Analysis and gain new insights and trends.
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Trakken Web Services GmbH