AUDITS OF TOOL IMPLEMENTATION AND PROCESSES
In over 95% of all implementations of Digital Analytics Tools, only a small part of the technical possibilities is used. It is not yet done with the simple installation of a pixel on the website. In order to stand out from the competitors and improve continuously the product and the market efficiency with recommended actions through analyzes and evaluations, more work is necessary.
Trakken is testing the technical implementation of Digital Analytics technology of websites, apps and all other touchpoints in an audit project to ensure the measurability of all relevant actions. In addition, the setup of the account and the use of the data for internal processes are examined.
All the findings are presented in an audit document and then discussed in a common workshop. It defines weaknesses and potentials as well as benchmarks and options for improvement.Contact
Check the implementation of Digital Analytics Tools. This includes the technical installation as well as the setup and the measurability of all relevant touchpoints.
Test of the internal processes for the use of Analytics technology for evaluations, analyses and concrete recommended actions within the company.
Clear audit documents and detailed meetings of audit solutions wiht benchmarks in a common workshop to identify potential.
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Trakken Web Services GmbH