SERVICES - CAMPAIGN TRACKING

MEASUREMENT OF MARKETING CAMPAIGN WITH DIGITAL ANALYTICS

SERVICES

CAMPAIGN TRACKING TO EVALUATE MARKETING AND SALES

Trakken creates a uniform concept to track all digital marketing campaigns that flow into a digital analytics tool. Tracking can be used to track campaigns on different KPIs such as conversion rate, ROI, or to evaluate engagement.

By creating Customer Journey analyses, the influence of individual marketing campaigns on the purchase can be presented. The campaigns can be evaluated with different attribution models in order to distribute the budgets optimally.

The uniform campaign tracking with the detailed recording of as many campaigns as possible is the basis for many analyses to optimize and increase efficiency.

CONTACT

UNIFORM TRACKING OF ALL DIGITAL MARKETING CAMPAIGNS

Creation of consistent tracking parameters for marketing campaigns and target URLs

EVALUATION OF TARGET ACHIEVEMENT OF CAMPAIGNS

KPIs and reports to achieve conversion objectives or engagement scores. Creation of a clear reporting for campaigns.

ANALYSES TO OPTIMIZATION AND EFFICIENCY INCREASE

Analyses of individual campaigns and segments to identify problems and potentials to continuously improve the campaigns during the lifetime

SERVICES

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+49 40 - 284 53 - 6799

Trakken Web Services GmbH
Zirkusweg 1
20359 Hamburg

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