DEVELOP TESTING-CONCEPTS AND -STRATEGY
A well-thought-out concept is the basis for the success of the conversion optimization. The requirements for the product, the precise consideration of the target groups as well as the identification of strengths and weaknesses have to be included in the concept. The concept must have a central theme but at the same time be very agile and flexible.
Trakken supports the development of such a testing concept. The definition of primary and secondary objectives is the basis. Strengths and weaknesses and potentials are determined. The hypotheses are prioritized and later confirmed or reproduced in the form of test scenarios.
When developing the concept, the data-driven analysis is the focus of attention, because Trakken does not rely exclusively on the good gut feeling but rather lets figures speak for themselves.CONTACT
Sustainable testing stands and falls with a well-thought-out concept. Using a road map, the testing processes are clearly defined and the process of individual test scenarios is planned in a structured manner.
No matter which project either landing page optimization, international optimization or A/B Testing, the concepts are individually matched to the project.
Trakken supports the creation of a customized concept which allows the project to be tracked and lead to a successful conclusion.
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