TOOLS & SERVICES TO INCREASE DIGITAL EFFICIENCY
A constantly changing environment of tools for digital marketing and ever-increasing commercial success makes it difficult for companies to choose technical solutions. Trakken advises companies to set up a Digital Analytics platform for marketing and product which will provide a basis for the coming years. In addition benchmarks and options are presented in order to select the right technology.
The goal is to receive a basis for a continuous optimization of marketing, websites, apps as well as other touchpoints. All data are collected centrally at one point in order to use them for complex analyses or automatic processes with personalization and remarketing.Contact
Use of technology for product and marketing – with the linkage to data sources and its use to increase efficiency
Question and optimize continuously product and processes with A/B testing with a dynamic testing culture within the company.
Creation of relevant KPIs & visualization with dashboards to control marketing, product and teams as well as reporting automatization
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Trakken Web Services GmbH