ANALYZE, EVALUATE AND OPTIMIZE DIGITAL CONTENT
Which content, articles, videos, promotions, and documents are actually the most popular for the users and which increase the commitment to a website? With Content Analytics the calls of all digital content are made measurable and evaluated. This includes not only if an article was read, but also a qualitative assessment with additional KPIs such as scroll depth, reading time or bounce rate.
Trakken creates a uniform tracking concept for all digital contents to analyze individual content as well as categories, define benchmarks and trends, and to finally optimize them.
Through Content Analytics the success of individual content and its influence on conversion goals can be evaluated. To this end, new trends are identified, so that the digital content can be optimized continuously.CONTACT
Uniform tracking concept for various digital contents such as articles, documents, videos or downloads.
Evaluation of various KPIs to get a holistic picture of the content
Evaluate the performance of individual content and categories in the course of time to identify trends and exploit potentials
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