EFFICIENT EVALUATION OF CAMPAIGNS AND OTHER TOUCHPOINTS
Attribution is the assignment of conversions to different traffic sources. That means conversions are no longer only assigned to the last source but also to the previous touchpoints of the Customer Journey. There are several different attribution models that allow a differentiated analysis of the different traffic sources.
In some circumstances, it is possible that a source has an enormous influence on the conversions since it is very often at the beginning of a user’s decision process – however, concluded over another channel.
Trakken develops attribution models together with companies. To this workshops are held, various hypotheses and models created. The models are initially tested and continuously optimized since there is no perfect model.CONTACT
A collection of all touchpoints from users with the company to present a Customer Journey.
Identification of relevant influence factors on the purchase decision from initial contact to the last click before the conversion.
Development and calculation of different attribution models to determine the influence of different marketing campaigns and other touchpoints.
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