UNDERSTANDING USER BEHAVIOR AND INCREASE MARKETING EFFICIENCY
In order to capture Customer Journey information, as many user touchpoints as possible must be recorded with a company. With a Digital Analytics platform, all contacts of the users are anonymized, aggregated and visualized, in order to understand the user behavior.
Through visualization of the Customer Journey, the cause-and-effect relationship of various touchpoints and marketing channels can be revealed in order to identify optimization potentials. What role does mobile play? Which marketing channel is important for the initial contact and the user’s attention?
With Customer Journey Analyses, many new insights can be gained that can be used for the continuous optimization of product, website and marketing measures. Trakken conducts holistic Customer Journey analyses and supports companies with the technical tool set-ups as well as evaluations of information.CONTACT
Implementation of a Digital Analytics platform for capturing all the touchpoints a customer goes through until purchasing
Uniform data representation of all touchpoints and analysis of different paths for obtaining attention, information search and the buying process
Analysis of typical customer journeys to allocate marketing budgets optimally and optimize all Touchpoints from websites to apps to social profiles.
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