AGGREGATION OF USER DATA AND EVALUATION OF SEGMENTS
All data in one place – with a uniform Digital Analytics platform all digital user interactions can be recorded with different touchpoints. By using an anonymous user ID the cross-device user behavior can be measured. Many other attributes from user behavior or profile data can be transferred to the user ID.
The centralized use of a unified data management platform and linking to your own CRM can create a holistic picture of the user. This information can be used for an efficient address with targeted marketing campaigns or the personalization of websites.
Trakken supports companies in the selection of suitable technology and implementation in the company. Through continuous analyses and evaluations of segments as well as linking to marketing tools, the market efficiency can be increased systematically.CONTACT
Implementation of a Digital Analytics platform for the uniform recording of all user interactions with different Touchpoints
Enrichment of profile data with different attributes to the user behavior or also information from the CRM tool, in order to obtain a holistic picture
Identification of relevant user segments and assessment of customer lifetime values for remarketing campaigns. Link DMP to marketing tools for targeted user approach.
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Trakken Web Services GmbH