SERVICES - FUNNEL ANALYTICS

EFFICIENCY RAISE AND USER EXPERIENCE OPTIMIZATION

SERVICES

FUNNEL ANALYTICS - VISUALIZE AND OPTIMIZE PRODUCT WITH DATA PROBLEMS

Target-oriented conversion processes such as registrations or the purchasing process in the web shop are one of the most important elements for digital companies. Technical problems caused by the complexity of different devices and systems often represent barriers, which can be identified through analyses.

Trakken executes the analysis of the funnel process from the implementation of the tracking code and the setup in the Digital Analytics Tool to the detailed analysis. All relevant substeps are recorded with form fields and validations in order to identify even small problems.

Through the systematic, ongoing analysis of the funnel process, the conversion rate can be sustainably increased. This not only increases sales in the short term but also increases the number of recurring users thanks to the improved user experience.

CONTACT

TRACKING IMPLEMENTATION - DETERMINE EVENTS

Implementation of a tracking solution to capture every funnel step, forms and validations, and to visualize user behavior

CREATING FUNNEL PROCESSES WITH DIGITAL ANALYTICS TOOL

Creation of funnel processes with substeps and segments within the tool to carry out comprehensive, detailed analyses and to create monitoring.

EVALUATION AND ANALYSIS TO RECOGNIZE POTENTIAL

Recognizing technical problems and potential through segmentation and evaluation as well as visualization of user behavior in the conversion process.

SERVICES

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+49 40 - 284 53 - 6799

Trakken Web Services GmbH
Zirkusweg 1
20359 Hamburg

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