EFFICIENCY RAISE AND USER EXPERIENCE OPTIMIZATION
Target-oriented conversion processes such as registrations or the purchasing process in the web shop are one of the most important elements for digital companies. Technical problems caused by the complexity of different devices and systems often represent barriers, which can be identified through analyses.
Trakken executes the analysis of the funnel process from the implementation of the tracking code and the setup in the Digital Analytics Tool to the detailed analysis. All relevant substeps are recorded with form fields and validations in order to identify even small problems.
Through the systematic, ongoing analysis of the funnel process, the conversion rate can be sustainably increased. This not only increases sales in the short term but also increases the number of recurring users thanks to the improved user experience.CONTACT
Implementation of a tracking solution to capture every funnel step, forms and validations, and to visualize user behavior
Creation of funnel processes with substeps and segments within the tool to carry out comprehensive, detailed analyses and to create monitoring.
Recognizing technical problems and potential through segmentation and evaluation as well as visualization of user behavior in the conversion process.
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Trakken Web Services GmbH