SERVICES - MARKETING ANALYTICS

ANALYSIS AND EVALUATION OF USER BEHAVIOR AND CAMPAIGNS

SERVICES

MARKETING ANALYTICS TO EVALUATE CAMPAIGN EFFICIENCY AND CALCUALTION OF PURCHASE PROBABILITY

Until a user converts to the website he often had several contacts with various advertising mediums and marketing campaigns. Which campaign had exactly the influence on the probability of the purchase is not easy to explain. Using Digital Analytics, the Digital Customer Journey can be visualized to understand different conversion paths. Attribution models can now be assigned to the conversions of individual marketing campaigns in order to assess their efficiency.

Trakken creates extensive analyses for customers to evaluate not only the campaigns but through data to determine the buying probability of users in order to use this information for remarketing campaigns.

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IMAGE OF DIGITAL CUSTOMER JOURNEY

Until a user converts to the website he often had several contacts with various advertising mediums and marketing campaigns. Which campaign had exactly the influence on the probability of the purchase is not easy to explain. Using Digital Analytics, the Digital Customer Journey can be visualized to understand different conversion paths. Attribution models can now be assigned to the conversions of individual marketing campaigns in order to assess their efficiency.

EVALUATION OF CAMPAIGN EFFICIENCY

Conversion attribution of appropriate marketing campaigns using data-based attribution models

PREDICTIVE ANALYTICS - CALCULATION OF PURCHASE PROBABILITY

Use session data to calculate probabilities of conversion based on user data

SERVICES

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Trakken Web Services GmbH
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20359 Hamburg

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