SERVICES
MEASUREMENT PROTOCOL - SERVER SIDED MEASUREMENT OF USER ACTION
The Measurement Protocol is an extension to the current version of Google Analytics – Universal Analytics. With the Measurement Protocol, server-side information about user actions, e.g. Events, can be sent to Analytics. This gives you almost unlimited flexibility in linking data from different systems and the aggregation in Google Analytics.
The Measurement Protocol allows companies to link a wide range of touchpoints from the vending machine to EPOS and check-in terminals with Google Analytics to get a holistic view of user behavior.
Trakken helps companies to use the Measurement Protocol for event and touchpoint measurement.
CONTACT
DETERMINATION OF ALL EVENTS AND TOUCHPOINTS
Server-side transmission of user actions through HTTP requests to Google Analytics and linking to other actions.
INTEGRATED IMAGE ON USER BEHAVIOR
Integration of many touchpoints and transfer of data to Google Analytics to receive the entire Customer Journey from all touchpoints.
TECHNICAL IMPLEMENATION AND INTEGRATION
Trakken supports the conception and technical implementation of measurement protocol integration in business processes and different touchpoints.
