SERVICES - MOBILE AD TRACKING

MEASURE AND ANALYZE MOBILE AD EFFICIENCY

SERVICES

MOBILE AD TRACKING - CAMPAIGN TRACKING AND EVALUATION

Which influence does mobile marketing have on the purchase decision and which marketing efforts have the greatest return on investment? Trakken creates a uniform tracking concept for all marketing efforts for smartphones and tablets to enter all data for evaluation on a Digital Analytics platform.

With Customer Journey Analysis and Conversion Attribution, not only the success of a single mobile advertising campaign is assessed, but the influence on a cross-device purchase decision of the user. Trakken links the mobile campaigns with information from other marketing efforts in order to acquire a holistic picture of the Customer Journey and evaluate individual channels in an optimal way.

The uniform mobile ad tracking is an important basis to respond successfully to changed user behavior and the importance of mobile through optimized marketing campaigns.

CONTACT

UNIFORM CAMPAIGN TRACKING

Creation of a concept for a uniform recording of all mobile marketing campaigns on a Digital Analytics platform to evaluate the performance.

RATING OF MOBILE WITHIN THE CUSTOMER JOURNEY

Integration of Mobile Marketing into the cross-device Customer Journey Analysis and Conversion Attribution

EFFICIENCY ANALYSIS AND OPTIMIZATION

Analysis of campaign efficiency and assessment of individual measures to optimize marketing spending on mobile marketing

SERVICES

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+49 40 - 284 53 - 6799

Trakken Web Services GmbH
Zirkusweg 1
20359 Hamburg

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