MEASURE AND ANALYZE MOBILE AD EFFICIENCY
Which influence does mobile marketing have on the purchase decision and which marketing efforts have the greatest return on investment? Trakken creates a uniform tracking concept for all marketing efforts for smartphones and tablets to enter all data for evaluation on a Digital Analytics platform.
With Customer Journey Analysis and Conversion Attribution, not only the success of a single mobile advertising campaign is assessed, but the influence on a cross-device purchase decision of the user. Trakken links the mobile campaigns with information from other marketing efforts in order to acquire a holistic picture of the Customer Journey and evaluate individual channels in an optimal way.
The uniform mobile ad tracking is an important basis to respond successfully to changed user behavior and the importance of mobile through optimized marketing campaigns.CONTACT
Creation of a concept for a uniform recording of all mobile marketing campaigns on a Digital Analytics platform to evaluate the performance.
Integration of Mobile Marketing into the cross-device Customer Journey Analysis and Conversion Attribution
Analysis of campaign efficiency and assessment of individual measures to optimize marketing spending on mobile marketing
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Trakken Web Services GmbH