INCREASE THE CONVERSION RATE SYSTEMATICALLY WITH TESTING
In addition to A/B testing, Trakken also offers multivariate testing as another way to collect insights and increase the website’s conversion rate. In contrast to A / B testing, in which only isolated elements are varied and tested, multivariate testing directly tests several elements of a page with different characteristics. Thus, it can be seen which combination of elements, e.g. a headline associated with a testimonial, best perform.
Through multivariate testing, not only deeper insights about the effect of individual website parts can be generated, but also about their interaction. Only after a good initial situation has been created by A / B-Testing, this testing method is used.
Trakken takes over the conception, the creation, the technical implementation, as well as the evaluation of individually coordinated multivariate tests.CONTACT
Multivariate Testing offers the possibility to optimize websites through testing as well
Headline, images, trust elements and many other elements in their different development can be compared through Testing
Trakken Web Services takes cares of th eplanning, creation and implementation of mulitvariate testing.
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Trakken Web Services GmbH