EFFICENT IMPLEMENTATION AND USE OF TECHNOLOGY
Certain areas of a website can already be easily customized to achieve a more effective customer approach.
In most cases, however, the possibility of personalization is not yet used.
Instead, the same top-selling products will be shown to each visitor with the hope of achieving the greatest possible conversion.
But from advertising, to offers / recommendations or information on landing pages and websites – everything can be matched to the individual needs and interests of the visitors.
The personalization serves specifically the visitor contents which are most likely to interest him.
This information can, for example, be taken from the previous behaviour on the page. If the user was interested in a specific product category during his/her last visit,
this category will be presented prominently during his next visit. Through a customized approach and a product offer adapted to the interests of the visitors, the conversion of a website can be increased additionally.
Trakken supports you in the technical implementation as well as the determination of relevant elements. Be one step ahead of your competitors and gain conversions with the smart personalization of your website!Contact
Personalization is nowadays simpler than often assumed. But the given possibility is not often used.
From landing pages to advertisements, offers and information can be individually customized to the needs and wishes of the visitor and thus increase the conversion rate.
Trakken will assist you with the personalization of your website as well as supporting you both in concept development and implementation.
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+49 40 - 284 53 - 6799
Trakken Web Services GmbH