INTELLIGENT REMARKETING WITH USER BEHAVIOR DATA
By aggregating user data from different systems on a Digital Analytics platform, a holistic picture of users and user segments can be created. The link between Analytics Tools and CRM makes it possible to determine the customer lifetime value for individual groups.
The close indentation of Google Analytics with the DoubleClick Bid Manager (Google Analytics Premium only) or Google AdWords allows remarketing on user segments which were created in Google Analytics.
Trakken takes over the remarketing to existing customers for companies. To this, the technical infrastructure is first set up and analyses are then carried out to determine and evaluate segments. Afterwards campaigns in DBM and AdWords are created and optimized continuously.CONTACT
Identification of relevant user segments by analyzing the customer journey via different devices.
Aggregation of user data from different sources and linking of systems to achieve an individual evaluation of each segment and to derive the CPA.
Use DoubleClick or AdWords for remarketing on segments which were defined in Google Analytics. Processes automation - analyses and continuous optimization.
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Trakken Web Services GmbH