OPTIMIZE THE PURCHASE PROCESS STEP BY STEP
The number of prospective buyers and potential buyers decreases with every step in the Sales Funnel. If your company has a conversion rate of 15%, this may be above average. At the same time, it means that 85% of potential customers leave the site without a transaction. If for example, a user arrives on the landing page via a SEA campaign, he often has a long journey ahead before reaching the transaction. The further a user is in the Sales Funnel, the higher is his purchase intention. Nevertheless, many factors such as e.g. a bad usability lead to an early termination of the buying process. These leaving users also reduce the success of your marketing efforts.
Trakken examines for you the steps in which of your sales funnel customers get lost and where the reasons lie. From this, concrete measures are derived and appropriate test concepts are developed, which should lead to that as many customers as possible terminate the purchasing process successfully. Through targeted A / B testing, Trakken achieves a significant improvement of your conversion goal.
Don’t only increase the number of users who arrive at your sales funnel through your landing pages but also reduce the bounce rate of potential customers in the following buying process.
The entity of all potential buyers must go through the sales funnel. Optimizations in this process also have a positive effect on the steps taken before. Improve your website while increasing the conversion rate of your campaigns.
By prior analysis of the pages in the sales funnel concrete measures can be derived. The new concepts are reviewed with targeted A / B testing and a data-driven evaluation using statistical indicators.
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