IDENTIFICATION, ANALYSIS AND EVLAUTION OF USER SEGMENTS
Digital Analytics platforms capture data from many different Touchpoints, including marketing campaigns, websites, and apps. Trakken analyzes the data to identify relevant user groups, which can be created and evaluated as a segment in the tools.
The segmentation of user groups and the individual evaluation based on the customer lifetime values allows efficient remarketing campaigns to be created. Direct links to tools like Google AdWords or DoubleClick ensure easy triggering of campaigns. User segments can also be identified by different content management systems or targeting tools to play individual content off. The user experience can be systematically increased through personalization.
Trakken supports companies in data aggregation, analysis, and evaluation of segments, as well as in the implementation of remarketing and personalization.CONTACT
Data aggregation, data analysis, and profile generation in order to identify relevant user groups.
Creation of segments in Digital Analytics Solutions for continuous analyses and evaluations. Link to data from other tools for a holistic image.
Individual evaluation of user segments for remarketing to increase market efficiency and personalization of digital offerings through targeting.
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Trakken Web Services GmbH