SERVICES - SEGMENTATION

IDENTIFICATION, ANALYSIS AND EVLAUTION OF USER SEGMENTS

SERVICES

SEGMENTATION - INCREASE OF USER EXPERIENCE AND MARKETING EFFICIENCY

Digital Analytics platforms capture data from many different Touchpoints, including marketing campaigns, websites, and apps. Trakken analyzes the data to identify relevant user groups, which can be created and evaluated as a segment in the tools.

The segmentation of user groups and the individual evaluation based on the customer lifetime values allows efficient remarketing campaigns to be created. Direct links to tools like Google AdWords or DoubleClick ensure easy triggering of campaigns. User segments can also be identified by different content management systems or targeting tools to play individual content off. The user experience can be systematically increased through personalization.

Trakken supports companies in data aggregation, analysis, and evaluation of segments, as well as in the implementation of remarketing and personalization.

CONTACT

USER BEHAVIOR ANALYSIS WITH ANALYTICS-SOLUTION

Data aggregation, data analysis, and profile generation in order to identify relevant user groups.

CREATION AND EVALUATION OF SEGMENTS

Creation of segments in Digital Analytics Solutions for continuous analyses and evaluations. Link to data from other tools for a holistic image.

OPTIMIZATION OF MARKETING AND USER EXPERIENCE

Individual evaluation of user segments for remarketing to increase market efficiency and personalization of digital offerings through targeting.

SERVICES

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+49 40 - 284 53 - 6799

Trakken Web Services GmbH
Zirkusweg 1
20359 Hamburg

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