IT resources are limited in almost every company. Different tracking pixels, web analysis tools, AdServer, affiliate codes and many more need to be regularly incorporated, developed and rebuilt. The effort involved can be extensive – a day-management-system can simplify this process. With Google Tag Manager (GTM), Trakken supports handling all tracking pixels. Whether it is Google Analytics or another code – with the GTM, only one container tag, which is integrated on all sides, is needed. The rules, when which code is executed on which pages by which actions, is carried out within the GTM interface.
By the use of a Tag Management Solution, the marketing processes can be significantly accelerated and made more reliable, in order to react more quickly to technological trends and changed user behavior. Trakken enforces implementation projects in a full service and provides workshops and training for a continuous use in the company.CONTACT
Implementation of Digital Analytics Tools on all touchpoints with the help of the Tag Management solution
Manage all tags via a simple user interface for a quick adaptation to website or marketing requirements
Reliable solutions with automatic error checking, preview and debugging-consoles
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Trakken Web Services GmbH