INDIVIDUAL CONTENT FOR SINGLE USERS AND SEGMENTS
Not all visitors of a website have the same interests. This is also reflected in the behavior on the website. The goal must be to present the relevant content to the visitor.
By targeting it is possible to classify the visitors based on certain preliminary information and to display this appropriate content – either directly on the page or via a redirect. The dynamic output of content and the individual approach of users through automated processes can have a significant impact on the conversion rate.
Trakken supports the identification of the right target group as well as the definition of segments and is a reliable and competent partner for technical implementation.CONTACT
Creation of digital implementation guides for the efficient, fast and easy installation of the targeting code on the website and mobile apps.
With a targeted payout of content and an individual approach of the visitors on the website, the conversion rate and the success of marketing measures can be significantly increased.
Trakken supports the definition of target groups and segments as well as the technical implementation with the use of specialized software.
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Trakken Web Services GmbH