SYSTEMATIC SELECTION OF THE RIGHT TECHNOLOGY
Which Digital Analytics Tool is right for you? Not every company needs the best technical solution as it can often be the most expensive. Individual requirements and budgets require careful selection of the appropriate technology.
Through a systematic tool selection process, objectives, requirements, and potentials are matched with the functions of various Digital Analytics platforms in order to achieve an optimal cost-benefit solution.
Trakken leads companies through the process and conducts the workshops to meet the requirements of different teams. All requirements are summarized in a document and compared with the features of various Digital Analytics tools, resulting in a short list of possible solutions. Individual offers are collected in order for the outcome of the process to be a decision-making basis with a recommendation.CONTACT
Systematic executions of workshops with different teams to document expectations, technical conditions, and specific requirements.
Presentation of the functions, limits and legal framework of various digital analytics tool providers from Germany and abroad
The aim at the end of the process is to obtain a document with all requirements which includes a short list of possible suppliers with strengths and weaknesses. A recommendation for a tool will be provided.
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Trakken Web Services GmbH