MEASURE AND ANALYZE INFLUENCE OF TV-ADs ON WEBSITES
Which influences does TV advertising have on the number of visitors and sales on the website? TV Tracking answers these questions with a Digital Analytics platform.
Trakken creates a tracking concept that users who visit the website or apps during the time of TV advertising blocks are marked, in order to assess the success of the TV commercial. All data is integrated into a holistic customer journey to be able to analyze the influence of TV on purchasing behavior.
Measure the effect of TV advertising on the visitor numbers, the direct turnover and also on the efficiency of other marketing measures with TV tracking. Trakken conducts holistic analysis for customers to view and evaluate TV advertising as part of the Customer Journey Analysis.CONTACT
Collection of all website visitors in the time frame of TV advertising blocks
Evaluation of TV advertising and as well as individual advertising blocks on their efficiency and increase of the user number
Integration of TV advertising in the Customer Journey Analysis to evaluate the effect of TV advertising on the purchase decision and the turnover.
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Trakken Web Services GmbH