CAPTURE ALL DIGITAL TOUCHPOINTS
With its new release, Universal Analytics provides many technical innovations for data collection and processing. Three new data collection methods have been introduced, which can be used not only for websites and mobile SDK’s for Android and iOS but other digital web-enabled devices, such as information platforms or game consoles, can now be easily imported via the Analytics Measurement Protocol.
Other important data processing features are User ID Tracking, Custom Dimension & Metrics, etc. But the interface has changed as well and was expanded by configuration options.
Universal Analytics offers many advantages for collecting and processing profound data insights. The technical setup and the analytical understanding of the tool with all its possibilities is quite extensive. Trakken supports the transition to Universal Analytics, enabling the full potential of Google Analytics.CONTACT
User ID tracking, cross-device tracking, dimension extension and data upload interface, linkage to additional tools, Custom Dimensions & Metrics, and many other features are available.
Many new configuration possibilities in the Google Analytics interface allow for quick adjustments and a much simpler tracking code, which relieves work and reduces IT efforts.
Google Analytics Premium provides many additional features for the best use of Universal Analytics. In addition, there are much higher limits for hits, custom dimensions, and other indicators. For this purpose, there are SLAs and bindingly defined service levels.
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