TRACK AND OPTIMIZE REACH AND SUCCESS OF VIDEOS
What influence do videos have on a purchase decision and which videos are the most viewed? Trakken creates a uniform tracking concept for videos and video advertising to enter all data into a Digital Analytics platform.
For videos, success is not only the view number, but there are different KPIs for the qualitative evaluation and the influence on a purchase decision. Was a video watched completely? How many% of the users have watched no more than 25% of the video?
A uniform tracking concept is developed to evaluate a single video, a video category and the influence on the entire Customer Journey in order to analyze and optimize the efficiency of video marketing.CONTACT
Creating a concept to collect uniformly all video marketing campaigns in a Digital Analytics platform to evaluate the performance.
Integration of video marketing into the cross-device Customer Journey Analysis and Conversion Attribution
Analysis of video efficiency and evaluation of individual video advertising campaigns to optimize the marketing expenditure for video marketing
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Trakken Web Services GmbH