DIGITAL ANALYTICS & CONVERSION OPTIMIZATION FOR AUTMOTIVE COMPANIES
Central data collection of all digital marketing activities and touchpoints with users on a consistent platform. Trakken offers services for technology - selection processes, - implementation, workshops and user training.
Whether branding campaign for product introduction, dealer marketing or performance campaign for test runs – a consistent tracking is the basis for efficient digital marketing with analysis, evaluation and benchmarking.
Systematic optimization with A/B-Testing to increase the conversion rate. Identification of potential, the creation of hypotheses and implementation of tests – Trakken offers Conversion Optimization as a full service.
Trakken aggregates data from different campaigns, tools, and accounts to visualize data via flexible web-based dashboards. Recognize benchmarks, trend, and differences at a glance to turn data into information.
From planning an international Digital Analytics strategy to select technology processes, -implementation and continuous analysis of data – Trakken supports companies in the area of automotive of the digital transformation. A uniform Digital Analytics platform to aggregate all user and campaign data is the basis for all online activities.
Trends and Benchmarks can be determined for continuous optimization for all activities by uniform tracking of all international digital marketing campaigns as well as touch points with the users. Trakken offers services in the area of Digital Analytics and Conversion Optimization to turn data into information with recommended actions.
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Trakken Web Services GmbH