SOLUTIONS - DATA MANAGEMENT

AGGREGATE, PREPARE AND USE DATA

Information and new insights through automated data linkage

USAGE OF APIS AND EXPORT-INTERFACES

Whether raw data export, use of report APIs or the linking of your own CRM with Analytics Tools - Trakken supports data management to link different data sources to a uniform database.

HARMONIZATION OF DATA BASE FOR FURTHER ANALYSES

The linkage of data often fails due to different formats, interfaces or terms of the code numbers - with TrakkBoard a harmonized data basis is created, via which data can be edited and visualized with each other.

NEW KNOWLEDGE THROUGH DATA ENHANCEMENT

Weather data or cancellation information from your own database in the Digital Analytics tool? By enriching existing data with further information, new insights are gained to improve efficiency.

USAGE FOR ANALYSES AND MARKETING OPTIMIZATION

Evaluate data from different tools to gain new insights and use the information to increase efficiency in the marketing mix.

SOLUTIONS

DATA MANGEMENT - EFFICIENCY INCREASE THROUGH REASONABLE DATA USAGE

The aggregation of data from different data silos is a major challenge for companies. Trakken supports the technical linkage of various data sources such as CRM, Data Warehouse, Digital Analytics Tools and AdServers in order to achieve a uniform basis with as much information as possible which can be used for evaluations and analyzes as well as targeting with remarketing.

The aim is to build a platform as the basis for the aggregation of information from all digital touchpoints and marketing measures in order to use this data for the continuous optimization and efficient approach of the users via different devices.

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