AGGREGATE, PREPARE AND USE DATA
Whether raw data export, use of report APIs or the linking of your own CRM with Analytics Tools - Trakken supports data management to link different data sources to a uniform database.
Weather data or cancellation information from your own database in the Digital Analytics tool? By enriching existing data with further information, new insights are gained to improve efficiency.
Evaluate data from different tools to gain new insights and use the information to increase efficiency in the marketing mix.
The aggregation of data from different data silos is a major challenge for companies. Trakken supports the technical linkage of various data sources such as CRM, Data Warehouse, Digital Analytics Tools and AdServers in order to achieve a uniform basis with as much information as possible which can be used for evaluations and analyzes as well as targeting with remarketing.
The aim is to build a platform as the basis for the aggregation of information from all digital touchpoints and marketing measures in order to use this data for the continuous optimization and efficient approach of the users via different devices.
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Trakken Web Services GmbH