DIGITAL ANALYTICS & CONVERSION OPTIMIZATION FOR E-COMMERCE
Developing a Digital Analytics platform to visualize user behavior and optimize marketing activity. From tool selection processes to implementation to continuous analyses and evaluation – Trakken a variety services for E-Commerce companies.
Identify barriers and potential by analyzing and evaluating data from the Digital Analytics Tool as well as Data Warehouse from which clear action recommendations for shop optimizations will be conveyed.
Increasing Conversion Rate of Landing Pages and buying processes by analyzing user behavior and systematic A/B-Testing. Trakken offers a full-service from analyses to conception and implementation.
Automatic development of web-based dashboards and reports to receive KPI for shop usage, top-products, and categories. Trakken provides the whole reporting with data from different sources.
The Digital Analytics platform which concerns almost all areas of the company for marketing to the shop and the Data Warehouse ist the most important basis to be competitive. Whether the shop, mobile, apps or other offline-touchpoints, all data must be saved consistently in one place and made available for continuous analyses.
Trakken supports E-Commerce companies from the selection of the most appropriate technology to the implementation in companies and usage. All requirements are defined and best practices presented in workshops to develop a process roadmap.
Trakken offers services to analyze and evaluate user data for a more efficient data usage. Marketing and shop can be optimized continuously through systematic A/B-Testing to increase the user experience and consequently the shop sales.
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+49 40 - 284 53 - 6799
Trakken Web Services GmbH