SYSTEMATIC INCREASE OF CONVERSION RATE THROUGH TESTING
Long-term competition advantages can be achieved through continuous testing and optimization. Trakken helps to you establish a test culture in your company to increase your website’s efficiency.
A team, consisting of designers and programmers, develops together with consultants and customers improvements and various website versions which will be tested and implemented subsequently.
The usability for users will be improved systematically by systematic testing of different elements on the website and thus lead to an increase in the conversion rate.
Trakken takes over many services from the whole production optimization process of the analysis to conception and implementation up to hosting. The solution quality is being reassured through the use of professional testing technology with statistical analyses.
Whether website homepages, purchase processes, landing pages or mobile pages – Trakken conducts digital optimizations projects to improve performances and KPIs for companies. Thanks to the systematic testing architecture, A/B-test can continue to improve the user experience. All test hypotheses can be analyzed by using professional technology with statistical evaluations to receive reliable results.
Long-term competitive advantages can be achieved through continuous testing since one can react to technical trend and changed user behavior faster. Planning and implementation of substantial relaunch-projects are replaced by continuous testing.
Trakken supports companies in product optimization and offers a full-service approach, offering both conception and design, programming and analysis from a single source.
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