SOLUTIONS - PUBLISHER & MEDIA

DIGITAL MEASURABILITY, KPIS, ANALYSES AND OPTIMIZATION FOR MEDIA COMPANIES

Implement the digital transformation with Digital Analytics platform, analyses, processes and A/B-Testing

INTEGRATE, USE DIGITAL ANALYTICS PLATFORM AND GATHER INSIGHTS THROUGH DATA

Using the right Digital Analytics Platform is an investment into the digital future. Trakken executes technology selection processes and leads implementation processes, introduction and usage in companies.

DEFINE KPIS FOR TEAMS AND EDITORS TO BECOME DATA-DRIVEN COMPANY

Data must be available and processes developed accordingly. Trakken creates automatized web-based Dashboards and reports automating to make data and evaluations transparent.

A/B AND MULTIVARIATE TESTING FOR CONTINUOUS KPI OPTIMIZATION

Automatized testings from different editorial contents, headlines or other elements can optimize KPIs systematically. Trakken helps conceptually and technically with the implementation.

DIGITAL DATA USAGE TO IDENTIFY TRENDS, BENCHMARKS AND POTENTIAL

Aggregation, evaluation, and segmentation of data of user behavior, article performance or campaigns to win information from data which includes recommended actions for optimization.

SOLUTIONS

MEDIA & PUBLISHER - OBTAIN INFORMATION FROM DATA AND INCREASE PERFORMANCE THROUGH CONTINUOUS TESTING AND OPTIMIZATION

 

Which articles and contents raise the duration of stay? How strong is the trend of app usage? How can the number of page views per session be increased? Analytics tries to answer these questions to win important information for editorial teams and their product developers.

A Digital Analytics Platform is the basis to measure all user activities. Trakken supports in the selection of technology, technical implementation as well as usage with analysis and evaluation. In workshops and training editors and teams are trained, KPIs defined as well as processes for continuous optimizations created.

Trakken works together with many companies in the field of media & publishers and helps with the digital transformation and the change to a data-driven company.

SOLUTIONS

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+49 40 - 284 53 - 6799

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