SOLUTIONS - Travel

WITH TECHNOLOGY, DATA, ANALYSES AND TESTING OPTIMIZATION FOR DIGITAL CAMPAIGNS, WEBSITES AND APPS

Tools and services for Digital Analytics & Conversion Optimization

ANALYSE CROSS-DEVICE RESEARCH AND TRAVEL BOOKING USER BEHAVIOR

Uniform Tracking of digital marketing campaigns and user behavior with a central Digital Analytics platform. Trakken supports you in choosing the right technology, implementation, and usage within the company.

USER ANALYSIS AND SEGMENTATION FOR TARGETING AND REMARKETING

Reporting of Analytics data to identify and evaluate relevant user segmentations as well as use display-remarketing and personalization of websites.

CONVERSION RATE OPTIMIZATIONS THROUGH SYSTEMATIC A/B-TESTING

Optimize the conversion rate on landing pages and booking processes with the help of A/B- and multivariate testing. With continuous analyses, the creation of hypotheses and testing, Trakken supports the improvement of KPIs and the user experience

KPI DEFINITION AND DEVELOPMENT OF WEB BASED DASHBOARDS

Trakken aggregates data from different Digital Analytics and marking tools to visualize all relevant KPIs for different teams on clear web-based dashboards and reports as well as to automate processes.

SOLUTIONS

MEASURABILITY OF ALL TOUCHPOINTS, USER BEHAVIOR ANALYSIS AND CONTINUOUS OPTIMIZATION

Digital Analytics grants valuable insight into user behavior for companies within the travel area. Whether travel portal, airline or train – cross-device analyses are essential information for the research and booking behavior of the user. Trakken helps you with the right technology selection, the installation as well as optimal usage within the company to be given findings of the Customer Journey.

Through systematic analyses, segmentation and reporting of data, new data regarding optimization of digital marketing campaigns, websites and apps are being gained. Trakken executes together with the company or as well as a full-service A/B Testing to improve Conversion Rate of landing pages or booking processes.

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